Fashion and Beauty
Fashion and beauty are industries driven by creativity, identity and innovation, but also by intense competition, rapidly changing consumer preferences and the constant need to stand out. Building a successful brand requires more than an exceptional product or creative vision. It demands careful protection of intellectual property, strong commercial relationships and the ability to adapt to an increasingly complex marketplace.
We advise and represent fashion and beauty brands, designers, entrepreneurs, startups, established companies and individuals across the sector. From emerging labels and independent creators to established businesses seeking to expand, we provide legal support on corporate, commercial and transactional matters, as well as disputes. Our aim is to help clients build, protect and grow their businesses while navigating the challenges of a highly competitive industry.
Intellectual property is central to our work in fashion and beauty. We advise on copyright, registered and unregistered designs, trademarks and other rights protecting creative works, products and brand identity. Trademarks are particularly important in establishing brand recognition, distinguishing products and protecting the reputation and goodwill that businesses develop over time. We assist clients with the registration, licensing, commercial exploitation and enforcement of these rights, including matters involving counterfeiting, imitation and infringement.
Our fashion and beauty work includes:
Intellectual property, trademarks, copyright and design protection.
Brand development, licensing and commercial collaborations.
Commercial contracts, distribution, manufacturing and franchising.
Marketing, advertising, sponsorships and influencer agreements.
Consumer protection, complaints and product-related issues.
Corporate transactions, business expansion and commercial disputes.
We work with clients on the commercial arrangements through which their products reach the market, including manufacturing, supply, distribution, retail, e-commerce and franchising. We also advise on collaborations between brands, designers, influencers and other commercial partners, helping establish clear arrangements concerning intellectual property, exclusivity, remuneration and the use of brand assets.
Marketing and advertising play a defining role in both industries. We advise on advertising campaigns, promotional activities, endorsements, influencer marketing and the legal requirements governing commercial communications. Our work also encompasses consumer protection, product claims, customer complaints and disputes, assisting businesses in managing their obligations while protecting their commercial interests and reputation.
As brands develop, their legal needs evolve. We support clients with company formation, commercial expansion, strategic partnerships, acquisitions and other business transactions. Where disagreements arise, we represent clients in matters involving contractual breaches, intellectual property infringement, unfair competition, distribution relationships and other commercial disputes.
We recognise that success in fashion and beauty depends on balancing creativity with commercial judgment. Our commitment is to help clients transform ideas into successful businesses, protect the brands they have worked to establish and pursue new opportunities with confidence.